Gtmhub comes with following out-of-the-box insights for popular marketing automation provider MailChimp.

Insights

Activity

  • Campaigns count
    The total number of campaigns in MailChimp created in given time frame.

Engagement

  • Total opens
    Total number of opened emails for campaigns sent in a given time period.
  • Total unique opens
    Total number of unique email opens for campaigns sent in a given time period.
  • Open rate
    The percentage of recipients that have opened an email for campaigns sent in a given time period.
  • Total clicks
    Total number of clicks in emails for campaigns sent in a given time period.
  • Total unique clicks
    Total number of unique clicks in emails for campaigns sent in a given time period.
  • Click rate
    The percentage of people that have clicked on a link in an email for campaigns sent in a given time period.
  • Total Unsubscribed
    The total number of people that unsubscribed from lists after receiving campaigns in the given time period. 

Delivery

  • Emails sent
    The total number of emails sent for campaigns sent in a given time period.
  • Abuse reports
    The total number of abuse reports received for campaigns sent in a given time period.
  • Total bounces
    The total number of bounced emails for campaigns sent in a given time period.
  • Total hard bounces
    The total number of hard bounced emails for campaigns sent in a given time period.
  • Total soft bounces
    The total number of soft bounced emails for campaigns sent in a given time period.
  • Total syntax error bounces
    The total number of bounces due to syntax error for campaigns sent in a given time period.
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