For example, let’s assume you are launching a new product and call the initiative Checkmate. Many people in the organization having different functions such as product, sales, and marketing may have objectives related to that initiative.
With tags, everyone can now tag their objectives related to the Checkmate initiative with the “checkmate” tag. Later on, tags give you the ability to filter objectives, see only the ones related to that initiative, check the progress or statistics.
In a similar fashion, you may have tags that correspond to different areas of your business. For example, those could be “onboarding”, “retention”, “lead-generation” and so on. Again, you can see how you invest resources and how well you are progressing in those specific areas.
Add a tag to an objective
To add a tag to an objective in Gtmhub, go to the OKRs dropdown > choose the relevant session > click on the Settings and actions drop-down menu > go to Tagging section and drag and drop or type in the tags you wish to add.
As soon as you start typing, Gtmhub will suggest you a list of already existing tags to help you keep your taxonomy clean and organized.
There's the option of tagging action en mass. Read about it here.
Search and filter by tag
You can filter by tag in Objectives views under OKRs...
...or in the Alignment view as well.
Finally, you can also narrow your Statistics screen to show you the statistics just for one or more particular tags.