MailChimp Insights

Gtmhub comes with following out-of-the-box insights for popular marketing automation provider MailChimp.

Insights

Activity

• Campaigns count
  The total number of campaigns in MailChimp created in given time frame.

Engagement

• Total opens
  Total number of opened emails for campaigns sent in a given time period.
• Total unique opens
  Total number of unique email opens for campaigns sent in a given time period.
• Open rate
  The percentage of recipients that have opened an email for campaigns sent in a given time period.
• Total clicks
  Total number of clicks in emails for campaigns sent in a given time period.
• Total unique clicks
  Total number of unique clicks in emails for campaigns sent in a given time period.
• Click rate
  The percentage of people that have clicked on a link in an email for campaigns sent in a given time period.
• Total Unsubscribed
  The total number of people that unsubscribed from lists after receiving campaigns in the given time period. 

Delivery

• Emails sent
  The total number of emails sent for campaigns sent in a given time period.
• Abuse reports
  The total number of abuse reports received for campaigns sent in a given time period.
• Total bounces
  The total number of bounced emails for campaigns sent in a given time period.
• Total hard bounces
  The total number of hard bounced emails for campaigns sent in a given time period.
• Total soft bounces
  The total number of soft bounced emails for campaigns sent in a given time period.
• Total syntax error bounces
  The total number of bounces due to syntax error for campaigns sent in a given time period.