Gtmhub comes with following out-of-the-box insights for popular marketing automation provider MailChimp.
Insights
Activity
- Campaigns count
The total number of campaigns in MailChimp created in given time frame.
Engagement
- Total opens
Total number of opened emails for campaigns sent in a given time period. - Total unique opens
Total number of unique email opens for campaigns sent in a given time period. - Open rate
The percentage of recipients that have opened an email for campaigns sent in a given time period. - Total clicks
Total number of clicks in emails for campaigns sent in a given time period. - Total unique clicks
Total number of unique clicks in emails for campaigns sent in a given time period. - Click rate
The percentage of people that have clicked on a link in an email for campaigns sent in a given time period. - Total Unsubscribed
The total number of people that unsubscribed from lists after receiving campaigns in the given time period.
Delivery
- Emails sent
The total number of emails sent for campaigns sent in a given time period. - Abuse reports
The total number of abuse reports received for campaigns sent in a given time period. - Total bounces
The total number of bounced emails for campaigns sent in a given time period. - Total hard bounces
The total number of hard bounced emails for campaigns sent in a given time period. - Total soft bounces
The total number of soft bounced emails for campaigns sent in a given time period. - Total syntax error bounces
The total number of bounces due to syntax error for campaigns sent in a given time period.