MailChimp Insights

Gtmhub comes with following out-of-the-box insights for popular marketing automation provider MailChimp.

Insights

Campaigns count
The total number of campaigns in MailChimp created in given time frame.

Total opens
Total number of opened emails for campaigns sent in a given time period.
Total unique opens
Total number of unique email opens for campaigns sent in a given time period.
Open rate
The percentage of recipients that have opened an email for campaigns sent in a given time period.
Total clicks
Total number of clicks in emails for campaigns sent in a given time period.
Total unique clicks
Total number of unique clicks in emails for campaigns sent in a given time period.
Click rate
The percentage of people that have clicked on a link in an email for campaigns sent in a given time period.
Total Unsubscribed
The total number of people that unsubscribed from lists after receiving campaigns in the given time period.

Emails sent
The total number of emails sent for campaigns sent in a given time period.
Abuse reports
The total number of abuse reports received for campaigns sent in a given time period.
Total bounces
The total number of bounced emails for campaigns sent in a given time period.
Total hard bounces
The total number of hard bounced emails for campaigns sent in a given time period.
Total soft bounces
The total number of soft bounced emails for campaigns sent in a given time period.
Total syntax error bounces
The total number of bounces due to syntax error for campaigns sent in a given time period.