Should Increase/Decrease type of KRs

The Initial value determines the starting point, the Target value – the desired outcome. The initial to target value range define the KR achievement range of 0% to 100%. 

With every KR update you are updating the Actual value of a given KR. Gtmhub will calculate what’s the percentage representation of your contribution.

Example: 

KR: Decrease the number of open bugs from 100 to 60 (should decrease) 

Initial value: 100 bugs 

Target value: 60 bugs 

KR Update 1 = 80 bugs equals to 50% KR progress 

KR Update 2 = 70 bugs equals to 75% KR progress 

Should increase/decrease progress is not limited so can be out of the 0% to 100% range, eg 

KR Update 3 = 50 bugs equals to 125% KR progress (overachieving compared to the target we set initially)  

Here's the math behind calculating the KR progress for both types of KRs: 

  • should decrease KR % = (initial-actual)/(initial-target)*100 
  • should increase KR % = (target-actual)/(target-initial)*100 

Should Stay Below/Above type of KRs

The Initial value determines the starting point, the Target value - the desired outcome.  

With every KR update you are updating the Actual value of a given KR. Gtmhub compare the Actual value against the Target and in case the condition is met the KR progress is 100% (success), if not – the KR progress is 0% (failure).

Example: 

KR: Keep the webpage bounce rate below 25% (should stay below) 

Initial value: 30% 

Target: 25% 

KR Update 1 = 27% equals to 0% KR progress (27% > 25% - the criteria defined for the KR is not met) 

KR Update 2 = 24% equals to 100% KR progress (24% < 25% - the criteria defined for the KR is met) 

Advanced Should Stay Below/Above type of KRs

For the Should stay below/above type of KRs you are also able to switch on an additional “critical” target which defines the acceptable baseline. The target number will still indicate the desired outcome. 

The critical target to target range will define 0% to 100% progress.

Example: 

KR: Keep the webpage bounce rate below 25% (should stay below) 

Initial value: 30%  

Target: 25% (we aim to get here) 

Critical target: 30% (we don’t want to go below what we have achieved so far) 

KR Update 1 = 31% equals 0% KR progress (31% > 30% - the criteria defined for the KR is not met) 

KR Update 2 = 29% equals to 20% KR progress (from the range of 30% and 25%, 29% represents 1/5th improvement) 

KR Update 3 = 24% equals to 100% KR progress (24% < 25% - the criteria defined for the KR is met) 

 

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