Each organization is unique. You can use custom fields to adapt your Gtmhub account to suit your OKRs process needs—map certain attributes to get more granular reporting in Insightboards or Lists or fine-tune Robotic Process Automation (RPA) conditions.
Note: as of August 2023 it's also now possible for Admins to re-order the custom fields for Objectives and Key Results, see 'Manage Order' in the Customer Fields 'Settings' page.