When you connect a third-party system to Gtmhub, you usually synchronize large amounts of data. Building Insights that cover all this data is a way to stay on top of things, but you often need to drill down and focus on a specific area.
Insightboard parameters are a useful way to filter data in various ways. You can create an Insight and filter its information to get specific information, based on time period, owner, region, etc. You do this by defining Insightboard parameters that you use as filters.