Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce

How to connect

  • In Gtmhub, navigate to the Data Sources screen by clicking into it from the side menu under Insights tab

  • Click the Select data source button

  • From the Choose a connector dialog, select the Marketing tab and then select Optimizely

Click on the connection and then enter a connection name.

When you click Authenticate data source you will be redirected to securely authenticate and allow Gtmhub to access information in your account. Click on "Accept" to continue.

After authorizing Gtmhub, you will be redirected back to gtmhub.com to choose the entity you wish to sync.

Give your data source a name and then choose its sync schedule.

Now you are ready to write Insights based on the data fetched from Optimizely. Learn more about how to create Insights here.

Did this answer your question?