Gtmhub supports two types of key results (KRs) which can be added to your objectives:

In Gtmhub, manual key results need to be updated manually by the objective owner while dynamic key results are updated automatically from 3rd party business systems such as CRMs or databases.

Defining manual Key Results

To define a manual KR, start by opening an objective you've created or by creating an objective. You should be on this screen so that you can click on the button + Add a manual key result.

There are two types of manual key results that can be defined: number and Boolean (yes/no). For example, if you want to increase number of leads from 50 to 100, you would choose a numeric key result. On the other hand, if your key result is something like Launch new marketing campaign, you would choose a Boolean KR.

Adding a number manual key result

  1. Choose a title for your KR in the Name field. It should be a quantitative statement of a measurable result
  2. You can also elaborate further by giving it a more detailed description in the Description field 
  3. From the Type of key result drop down, select Number
  4. In the Initial value field enter the number of what the starting value is (it can be either 0 or any other given number. In this case, since we want to increase the number of leads from 50 to 100, the initial value should be set to 50)
  5. Enter the number you are aiming at in the Target field. There's a dropdown menu where you can select Should increase to - when you want to increase the number to a specific value (in this case 100). If you are trying to reduce it, you should choose Should decrease to.
  6. In the Custom deadline for this particular result field, you can set a soft and/or hard deadline if the target needs to be hit before the session’s end date
  7. You can assign a team or employee different than the objective owner from the Owner field
  8. Click on the Save button and your key result will be created

Adding a Boolean key result

  1. Type down a title In the Name field
  2. You can also elaborate further by giving it a more detailed description in the Description field
  3. From the Type of the key result drop down select Boolean
  4. Under the Target field, if the outcome should be True/Yes, make sure that the It should be... checkbox is checked. This means that the current value is false. And vice versa, if you are aiming at a False/No outcome, then the It should be...checkbox must be unchecked. This means that the current value is true.
  5. In the Custom deadline for this particular result field, you can set a soft and/or hard deadline if the target needs to be hit before the session’s end date.
  6. You can assign a team or employee different than the objective owner from the Owner field. 
  7. Click on the Save button and your key result will be created

ProTip - Working with deadlines

Generally, key results have the same deadline as the OKR session. However, you can modify those to be shorter by using soft and hard deadlines.

ProTip - Key Results owners

Manual key results can be assigned to a different owner (a person or a team) than the objective's owner.

You can benefit from this option when there's an objective assigned to a team. You may want to assign its key results to different team members from that particular team. 

There's another very good example - you can assign key results to different teams in a company owned objective.

Now, that you've set the manual KRs to your objectives, let's review how you can start updating the key results and track your progress.

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